When customer acquisition costs rise and GTM teams get weighed down by fragmented playbooks, piling on extra tools just burns capital. As a fractional CMO, I help executive teams strip away operational friction and redundant tactics to build what actually lasts: clean positioning, team alignment, and a predictable revenue pipeline.
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"In harsh, shifting climates, spring flowers appear overnight and disappear again just as quickly. Growing up in arid Namibia shaped my approach to marketing. Patient but persistent. Real survival requires deep roots and structural resilience."
Most scale-up founders and CEOs face three critical revenue bottlenecks:
Traditional outbound and inbound playbooks lose yield while enterprise buying committees become more risk-averse, lengthening sales cycles.
Standard SEO no longer guarantees discovery as buyers turn to generative engines and LLMs (ChatGPT, Perplexity, Gemini, Claude) to research solutions and vendor shortlists.
Misaligned GTM teams run fragmented, inefficient campaigns rather than protecting Net Revenue Retention (NRR) and expanding core accounts.
Marketing should never be evaluated on vanity metrics. I measure commercial performance through strict financial discipline:
I deliver GTM strategy, lean marketing architectures, and modern AI operations to turn complex technical capabilities into predictable revenue pipeline.
Embedded executive direction (1–3 days per week) for B2B SaaS and fintech founders requiring GTM velocity without the full-time C-suite overhead.
6-to-12-week high-impact advisory projects focused on capital-efficient positioning, GEO/AEO transitions, and pipeline architecture.
Independent evaluation of marketing operations, team skills gaps, and AI readiness prior to funding rounds or market expansion.
B2B SaaS & fintech growth strategy.
Drawing on over 20 years of leadership, I bring domain expertise spanning enterprise finance, eCommerce, automotive, and pharma. My focus is on eliminating rigid thinking to build high-yield workflows and embed AI innovations.
At Kurtosys, I expanded TAM reach from 15% to 86% across US and EMEA markets. Through constant optimisation, we delivered three consecutive years of revenue compounding, achieving +27.4% cumulative growth and a +15% lift in revenue per customer.
